The Riviera Maya has two coasts. The one you can see is some eighty miles of white sand and turquoise water, with the second-largest barrier reef in the world just offshore. The other is underground: a limestone shelf honeycombed with flooded caves and rivers that surface in the jungle as cenotes, pools so clear and cool they look lit from below. The Maya held them sacred. Today you can swim in one before breakfast and be back at the villa for a second coffee.
Our luxury villas on the Riviera Maya stand along that coastline, and the coastline changes more than most guests expect. In Playacar, the gated district at the southern end of Playa del Carmen, Villa Kin Ich sleeps up to twenty and Villa Quinta Clara fourteen. In the quiet middle, at Puerto Aventuras and Xpu-Ha, are Villa Zacil Na, Casa del Agua and Villa Belha. And in the south, around Tulum, are Villa Verde and Villa Amara, with La Semilla on Soliman Bay, where the road runs out into the jungle.
Every hour you drive south, the coast gets quieter and wilder. How far south is the first decision, and the one we help with most.
Playa del Carmen is the coast's one real town. Fifth Avenue (Quinta Avenida) runs for blocks without a car, lined with restaurants, boutiques, rooftop bars and beach clubs; ferries cross to Cozumel in about forty minutes; and Cancún airport is under an hour away. Playacar, the gated district at its southern end, is the quiet side of the same town: wide streets, a golf course, beach access and a short drive back to the lights. Villa Kin Ich (seven bedrooms, up to twenty guests) and Villa Quinta Clara (seven bedrooms, fourteen) stand here, both built for large families and groups.
Between Playa and Tulum the coast loosens. Puerto Aventuras is a marina community with restaurants on the water and a golf course. Xpu-Ha is a crescent of white sand with hardly anyone on it. And Akumal, whose name means “place of the turtles”, is where green sea turtles graze on the seagrass in the bay all year; you can swim with them, with a licensed guide. Villa Zacil Na and Casa del Agua are at Puerto Aventuras, and Villa Belha at Xpu-Ha: the part of the coast with the most beach for the fewest people.
South of Akumal, the road runs through jungle and the Caribbean shows itself in glimpses. Tulum is the name everyone knows: the Maya ruins on their cliff above the sea, the beach road of restaurants and design hotels, the town with its taquerías. Villa Verde is here, and Villa Amara a little to the north on Tankah Bay. Tankah and Soliman Bay are sheltered bays with calm, shallow water and a handful of houses, close to the cenotes; La Semilla is on Soliman Bay. Further south the road enters the Sian Ka'an Biosphere Reserve, a UNESCO World Heritage site of more than a million acres of lagoon, mangrove and reef.
Most of what makes the Riviera Maya special happens before ten in the morning or after dark. We plan the days around that.
Tell us whether the week is for walking to dinner, for jungle and silence, or a bit of both, and we choose the stretch of coast first: Playacar if you want a town within reach, the middle for beach and marina, Tulum and the bays for jungle and calm. Then the house: how it meets the beach, where the pool catches the afternoon sun, how far it is to a good restaurant, and how that beach behaves in the weeks you are coming.
The best cenotes are empty at eight and crowded by eleven. We book early private visits and guides for the ones worth the drive, snorkeling with the turtles at Akumal with a licensed guide, the ruins of Tulum at opening time, a sailing day to Cozumel with Firstclass Yachts, and Chichén Itzá as a proper day trip with a driver. Back at the villa: a chef cooking Yucatecan food on the terrace, a massage under the palms, a driver for dinner.
In some seasons the Caribbean coast gets sargassum, a floating seaweed that washes up on the beach. It comes mostly between spring and early autumn, varies from year to year, and affects some beaches more than others. We don't pretend otherwise. Before you book, we ask the villa teams what the beach in front of the house is doing, tell you plainly, and suggest the months and bays where it matters least.
In Playa del Carmen the evening is Fifth Avenue: street musicians, rooftop bars, tacos at midnight. It is lively without being loud, and a short drive from Playacar.
Tulum's reputation for beach parties is only half the story. Beyond them are restaurants set among jungle trees and candlelight, mezcalerías, rooftop bars with views of the sea and a few places that go on until dawn. We book the tables.
Often the best evening is the one at home: a chef at the grill, a palapa terrace and the sound of the sea.
Linen, leather sandals, ceramics and handwoven hammocks are what to look for, and two places make it easy. In Playa del Carmen, the boutiques along Fifth Avenue range from beachwear to Mexican designer labels, and the quieter side streets behind it are worth the detour. In Tulum, the design shops along the beach road and in the town sell linen clothing, jewelry, ceramics and homeware, much of it made in small runs. For larger pieces, ask about shipping before you buy.
Embroidered Yucatecan blouses and dresses (huipiles), jipi hats woven from palm fiber, silver jewelry, vanilla and chocolate are the classic souvenirs. Look for honey from the Maya's stingless bees, and for xtabentún, an anise and honey liqueur that is pure Yucatán. Buy mezcal from small producers; it travels well. At markets, ask what is made locally and bargain politely.
Cancún (CUN) is the main gateway, with the most nonstop flights from the US, Canada, London and the major European cities. Tulum has had its own airport (TQO) since late 2023, with a smaller choice of flights, mostly from the US. We arrange private transfers, and private flights through Firstclass Jets.
Playa del Carmen and Playacar are about fifty minutes from Cancún, Puerto Aventuras and Xpu-Ha about an hour to an hour and a quarter, and Tulum, Tankah and Soliman Bay one and a half to two hours. The Tren Maya train links the Cancún airport station with Tulum in about an hour and three quarters, with only a few departures a day, so most guests prefer a private transfer.
A driver for the evening or a car by the day, with or without a chauffeur, through Firstclass Cars; boats and sailing days through Firstclass Yachts.
Playacar for a gated, quiet district with the town of Playa del Carmen minutes away. Puerto Aventuras, Xpu-Ha and Akumal for the quiet middle: beach, marina and turtles. Tulum, Tankah and Soliman Bay for jungle, ruins and the calmest bays. The further south you go, the quieter it gets, and the longer the drive from the airport. Tell us how you picture the week and we will suggest the stretch of coast first, then the house.
Find Your Villa on the Riviera Maya
Playa del Carmen is a town: you can walk to dinner, take the ferry to Cozumel and be at the airport in under an hour. Tulum is a mood: ruins, jungle, cenotes and beach clubs, with more driving and a more design-led scene. You can easily do both, as they are about an hour apart, and the middle of the coast gives you a little of each with fewer people.
Sargassum, a floating seaweed, reaches parts of the Caribbean coast in most years, mainly between spring and early autumn. The amount varies from year to year and from beach to beach, and many beaches are raked daily. December to March is usually the clearest. Before you book, we ask the villa teams what the beach in front of the house is doing and tell you plainly.
Cancún (CUN) is the main gateway, with the most nonstop flights. From there it is about fifty minutes to Playa del Carmen, an hour to Puerto Aventuras and one and a half to two hours to Tulum and Soliman Bay. Tulum's own airport (TQO) opened in late 2023 but has far fewer flights. We arrange private transfers, and private jets through Firstclass Jets.
Not always. In Playacar you can walk or take a golf cart, and a driver is easy to arrange for evenings and excursions. In Tulum and the bays, distances between beach, ruins and restaurants are longer, so a car or a driver by the day is useful. We arrange both, with or without a chauffeur, through Firstclass Cars.
Some stand directly on the sand, others are a short walk or drive from it, and a few sit in the jungle with a pool and no beach at all. We tell you exactly how each house reaches the water before you book.
A cenote is a freshwater sinkhole where the limestone has collapsed and exposed the underground river beneath. Many are open for swimming and snorkeling, from open-air pools to caverns with stalactites; some are for certified cave divers only. Go early: the best are quiet before ten. We book private visits and guides.
Yes, as a long day trip. Chichén Itzá, with the Pyramid of Kukulcán, is in Yucatán state, about two hours inland from Playa del Carmen and Tulum. We recommend a driver, an early start and a cenote swim on the way back. Ek Balam and Cobá are closer and quieter.
The Riviera Maya is one of Mexico's most visited coasts, and most of our villas are fully staffed. As anywhere, common sense applies: use licensed transport, take care at night and in crowded places, and check your government's current travel advice before you go.
Yes. Most villas come with housekeeping, and we arrange a private chef for Yucatecan or international menus, a bartender, a massage therapist, a nanny or a driver. A chef cooking cochinita pibil or fresh ceviche on your terrace is hard to beat.
Very much so. The water is warm and calm in the bays, distances are short, and Villa Kin Ich in Playacar sleeps up to twenty and Villa Quinta Clara fourteen. Cenotes, turtles and boat days keep children busy. For small children we recommend houses with a fenced pool and easy beach access.
December to April is sunny and dry, with the clearest beaches. May and June are hotter and quieter. Hurricane season runs from June to November, with the highest risk from August to October and the heaviest rain in September.
For Christmas, New Year and Easter, nine to twelve months ahead; for the rest of the dry season, four to six months. In high season most villas are let by the week, sometimes with longer minimums over Christmas and New Year; outside it, shorter stays are often possible.